User research

Learn how to build the right product by talking to your customers. In this course you'll learn how to: + Plan an engaging customer interview to ensure you're hearing what your customers need. + Develop testable hypotheses to ensure you are challenging your own assumptions and beliefs. + Understand how different types of customer research can help you achieve different goals. + Tie concrete measures of success to your research and outcomes to ensure you're achieving your goals. + Learn about recruiting and analysis tools to make researching your customers faster and easier. Finish a final exam with 90% passmark to earn the certificate.