Google Analytics Audit

In this course, you will come to understand GA at a deeper level than you ever have. GA is a great tool – used on 70-80% of all websites – but damn, its data can really be suspect, and unless it’s set up well and maintained, you’re losing much of its value. This will be much more than a class on how to perform a GA Audit. An audit is pretty meaningless if you can’t offer remediations. After taking this course, you’ll ... + Know the key areas to check in GA to ensure accurate data collection + Understand why things break in GA – not just that they’re broken – and multiple ways to solve the problems. + Develop the mindset, and the tools, to troubleshoot quality issues and problems in GA – critical skills for any data analyst. Finish a final exam with 90% passmark to earn the certificate.