Certificate of Achievement
This is to certify that
Maxim van Selst
has successfully passed the
Adobe Analytics for beginners
course on
January 21, 2022

Granted at The Talent Institute's talent program
Certificate: 45151130
Maxim van Selst
6-class course
This course will help you gather actionable insights with Adobe Analytics to make informed decisions.
This training program will teach you:
+ Get an understanding of key concepts of Adobe Analytics, and how to use different metrics.
+ Explore the Analysis Workspace with reports, dashboards, and other tools of Adobe Analytics.
+ Look at how to set up and track campaigns, and how best to leverage Report Builder.
+ Create and interpret mobile, video, path, visitor profile, retention, and other popular reports.
+ Use the powerful custom segments and calculated metrics features.
Skills / Knowledge
- google tag manager
- tag manager
- Cross-domain tracking
- Tracking scripts & pixels
- Automatic link tracking
- Tag deployment
- Using GTM dataLayer
- GTM
- Debug GTM
- Engagement tracking
- Campaign tracking
Issued on
January 21, 2022
Expires on
Does not expire