Adobe Analytics for beginners
6-class course
This course will help you gather actionable insights with Adobe Analytics to make informed decisions.
This training program will teach you:
+ Get an understanding of key concepts of Adobe Analytics, and how to use different metrics.
+ Explore the Analysis Workspace with reports, dashboards, and other tools of Adobe Analytics.
+ Look at how to set up and track campaigns, and how best to leverage Report Builder.
+ Create and interpret mobile, video, path, visitor profile, retention, and other popular reports.
+ Use the powerful custom segments and calculated metrics features.
Skills / Knowledge
- google tag manager
- tag manager
- Cross-domain tracking
- Tracking scripts & pixels
- Automatic link tracking
- Tag deployment
- Using GTM dataLayer
- GTM
- Debug GTM
- Engagement tracking
- Campaign tracking