25.6.13
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Adobe Analytics for beginners

6-class course This course will help you gather actionable insights with Adobe Analytics to make informed decisions. This training program will teach you: + Get an understanding of key concepts of Adobe Analytics, and how to use different metrics. + Explore the Analysis Workspace with reports, dashboards, and other tools of Adobe Analytics. + Look at how to set up and track campaigns, and how best to leverage Report Builder. + Create and interpret mobile, video, path, visitor profile, retention, and other popular reports. + Use the powerful custom segments and calculated metrics features.

Skills / Knowledge

  • google tag manager
  • tag manager
  • Cross-domain tracking
  • Tracking scripts & pixels
  • Automatic link tracking
  • Tag deployment
  • Using GTM dataLayer
  • GTM
  • Debug GTM
  • Engagement tracking
  • Campaign tracking