CXL
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Expert marketing courses on customer acquisition, brand, product marketing, conversion optimization, and digital analytics.
A/B testing mastery
This course will teach you how to get more wins, bigger wins and more insights from your experimentation efforts. You will learn approaches that work, pitfalls you will encounter and lots of smart solutions to get more value out of your online experiments. In this 18-class program, you’ll learn how to: + get more winning experiments, + extract better ...A/B testing mastery
8-class course plus final exam This course will teach you how to get more wins, bigger wins and more insights from your experimentation efforts. You will learn approaches that work, pitfalls you will encounter and lots of smart solutions to get more value out of your online experiments. In this 8-class program, you’ll learn how to: + get more winning ...Account Based Marketing
Certificate earners have completed 3 hours of training and passed the final exam with a score of 90% or higher. In just 6 sessions, you’ll be able to… *Clearly explain what ABM is, what it isn’t, and how it challenges so many of the beliefs, practices, and metrics taken for granted in almost every B2B organization. *Evaluate the three types of ABM ...Adobe Analytics for beginners
6-class course This course will help you gather actionable insights with Adobe Analytics to make informed decisions. This training program will teach you: + Get an understanding of key concepts of Adobe Analytics, and how to use different metrics. + Explore the Analysis Workspace with reports, dashboards, and other tools of Adobe Analytics. + Look ...Advanced AI for marketers
5-class course At the end of this course you will: + Clearly explain which AI approach is right for your business given what you are trying to achieve + Ask insightful, direct questions of your internal and/or vendor AI teams to deliver more revenue, more customers, and/or more leads to sales using AI + Develop a plan knowing where and how to apply ...Advanced Experimentation Analysis
Certificate earners have completed 3 hours of training and passed the final exam with a score of 90% or higher. In just 8 in-depth sessions, you’ll be able to… * Understand how to generate sample size (the right way) * Never be dependent on your testing tool for analysis again * Learn how to build, launch, and analyze experiments offline * Use statistical ...Advanced Google Tag Manager
6-class course + final exam Master Google Tag Manager’s complexities with Google Developer Expert Simo Ahava. Take advantage of Simo’s years of experience to customize interactions with your web page and tailor GTM’s data collection to maximize revenue.Advanced Google Tag Manager
9-class course + final exam Master Google Tag Manager’s complexities with Google Developer Expert Simo Ahava. Take advantage of Simo’s years of experience to customize interactions with your web page and tailor GTM’s data collection to maximize revenue.Advanced LinkedIn Ads
LinkedIn Ads get you access to your absolute IDEAL target audience, but it comes at a steep cost. Every mistake you make automatically becomes an expensive one. Learn how to avoid the pitfalls.Advanced Organic Acquisition
8-class course + final exam This in-depth course will teach you advanced strategies to level-up your SEO strategy, and build traffic-driving assets that convert for the long term. You will learn to: + Discover and capitalize on gaps in current search results. + Evaluate how your site factors into the customer journey so you can get in front of missing ...
