Ecommerce Content Marketing

Upon completion, students can: - Understand their strengths, weaknesses, and trends, and identify the edge on which they can compete in content marketing. - Build a balanced portfolio of buzzworthy content to drive interest and product-led content to drive revenue and growth. - Plan and build a growth model for their content marketing and SEO program. - Understand the customer journey and the top touch points in the journey that content can help you reach. - Promote and distribute your content in a way to generate leverage and more coverage.