Certificate of Achievement
This is to certify that
Paula Sira Lachén del Val
course on
March 4, 2019
Certificate: 12615643
has successfully passed the
Fundamentals of persuasive websites

Paula Sira Lachén del Val
Certificate earners have completed 4 hours of training, achieved a score of 90% or better on the final exam.
This course will teach you how to understand better the ways users think and leverage that to encourage them to complete your calls to action.
Skills / Knowledge
- psychology and decision-making
- user interface
- copywriting
- call to action
- ethical persuasion
- conversion optimization
Issued on
March 4, 2019
Expires on
Does not expire