25.8.0
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Fundamentals of persuasive websites

Paula Sira Lachén del Val

Certificate earners have completed 4 hours of training, achieved a score of 90% or better on the final exam. This course will teach you how to understand better the ways users think and leverage that to encourage them to complete your calls to action.

Skills / Knowledge

  • psychology and decision-making
  • user interface
  • copywriting
  • call to action
  • ethical persuasion
  • conversion optimization

Issued on

March 4, 2019

Expires on

Does not expire