Customer segmentation

Everybody in e-commerce knows the importance of customer segmentation. However, only a few brands actively segment and mine their customer database for profit. Complete this course and learn how to build reality-based segments based on what customers do and why they do it. Find out who to acquire, who to retain, and who to let go. Plus how to profit from all of them. Course objectives: - Stop drowning in customer data that isn’t used. Learn exactly what data matters and how it can help your brand make more money. - Develop behavior-based segments – based on your customer’s current and future potential value – so you know who to acquire, who to retain, and who to let go. - Find out how to discover the why behind your customer’s actions in a behavioral segment. So you know the most powerful way to communicate with each segment. - Develop a self-serve segmentation funnel. Allowing buyers to segment themselves hands-free, while you reap the profit. - Earn more from your segment-based promotions and campaigns using latency, recency and personalization.