Personalization

8-class course + final exam Learn to set up and use personalization to get improved conversions across the customer lifecycle. This is a practical course is for those who know website optimization and want to use intelligent targeting to achieve greater ROI. Enroll in this 8-class personalization course to learn how to: + Structure a personalization strategy from scratch + Evaluate and pick the right tools and technologies for your business + Analyze and frame results to evangelize wins + Use personalization together with other technologies like account-based marketing, SEO, and A/B testing to create outstanding business results