Certificate of Achievement
This is to certify that
Calvin Buis
has successfully passed the
Copywriting and product messaging
course on
February 2, 2022

Granted at The Talent Institute's talent program
Certificate: 45754787
Calvin Buis
Learn to master Product messaging
This 9-class video training program will teach you to …
+ Choose messages that trigger your customers’ real-life motivations
+ Craft value propositions that capture visitors’ attention & pull them in
+ Strengthen your page copy with persuasive narrative & flow
+ Transform raw data & research into powerfully convincing copy
Skills / Knowledge
- copywriting
- product messaging
- message mining
- message research
- conversion copywriting
- conversion optimization
- product marketing
- customer surveys
Issued on
February 2, 2022
Expires on
Does not expire