Statistics for A/B testing

10-class course + final exam Become a proper optimizer and know your stats. If you’re not fluent in A/B testing statistics, you won’t be able to tell whether your tests suck. A lot of your “winning” tests are probably not winners at all. Learn to call bullshit when needed, and be the person who advocates proper scientific approach in your team. You’ll learn: + How to run A/B tests with a sound statistical design. + How to ask the right questions, avoid common mistakes, and get insights through statistics. + An in-depth understanding of statistical hypothesis testing and concepts like statistical significance, confidence intervals, statistical power, and others.