Applied AI for marketers

4-class course + final exam You will be able to answer: + What are the major types of AI and how do they relate to one another? + Which types of AI are better suited to different kinds of marketing problems? + How should you and your teammates think differently to get the most out of AI? + What data is needed to use AI? + What resources should you deploy to get the most out of AI? + What are common use cases for AI in B2C and B2B CRO? + After taking this course, you’ll understand AI, and how to evaluate and apply the right AI technology in your work.