Certificate of Achievement
This is to certify that
Ville Teräs
course on
April 13, 2020
Certificate: 16305915
has successfully passed the
Copywriting and product messaging
Ville Teräs
Learn to master Product messaging
This 9-class video training program will teach you to …
+ Choose messages that trigger your customers’ real-life motivations
+ Craft value propositions that capture visitors’ attention & pull them in
+ Strengthen your page copy with persuasive narrative & flow
+ Transform raw data & research into powerfully convincing copy
Skills / Knowledge
- copywriting
- product messaging
- message mining
- message research
- conversion copywriting
- conversion optimization
- product marketing
- customer surveys
Issued on
April 13, 2020
Expires on
Does not expire