Data-driven influencer marketing

Learn a 10 step influencer marketing process to avoid mistakes that could cost you 11x ROI. After taking this course you'll... + Understand the influencer marketing landscape and know when influencers are a good fit for your campaigns + Learn how to plan well, avoid the common mistakes and set yourself up for the best possible ROI + Learn how to identify and choose the best influencers to work with to tell unique brand stories + Limit business risk through good compliance and amplify influencer assets to maximise reach + Measure influencer effectiveness for brand and direct response objectives to know whom to build long term relationships with