Facebook Ads for ecommerce

- Understand what changed with iOS14, how that impacts your data, and how many eCommerce operators are shifting their expectations on valuing Facebook Ads. - How to evaluate the ever-expanding placements where ads can show on Facebook and Instagram, and what they generally accomplish in your marketing efforts. - How to evaluate and plan your creative performance and testing in an era where you have fewer insights than ever before. - Methods for cheaper audience acquisition, audience engagement, and thinking beyond only the conversions goal to build a bigger reach for future sales.