Positioning

Learn to carve out your company as a Market of One–an organization that is sought after for what makes it unique. + Learn to differentiate your company in a sea of sameness–avoid commoditization, price erosion, and the trap of “me too” messaging + Learn how to translate your positioning into clear compelling messaging that makes you the clear choice for your ideal customer + How positioning has changed–succeeding in the splintered and niche modern modern media landscape + Case studies and examples from top brands + Create your own positioning strategy. Get access to a free template that you can use to guide conversations and architect your own unique strategy. Finish a final exam with 90% passmark to earn the certificate.