A/B testing mastery

This course will teach you how to get more wins, bigger wins and more insights from your experimentation efforts. You will learn approaches that work, pitfalls you will encounter and lots of smart solutions to get more value out of your online experiments. In this 18-class program, you’ll learn how to: + get more winning experiments, + extract better insights from your tests, + decide the best type of experiment to run (A/B vs MVT vs bandits vs AI), + spot errors in test outcomes, and + scale your optimization impact