Technical SEO

Upon completion, students are able to: - Know what is important in a technical audit and how to start one yourself. - Be able to optimize on-page content with the right keywords & page structure. - Understand what a good URL structure is and how you can influence crawl behavior. - Know how to use JavaScript frameworks to influence technical SEO. - Easily create XML sitemaps to help you better understand content & index rates. - Be skilled at marking up your content with structured data so it can extract entities. - Be able to decide on the right domain strategy, URL structure, content & keywords while working across multiple countries.