25.6.13
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Optimizing your Martech Stack

Francis Gary Viray

8-class course with + final exam After taking this class, students will know how to select the right tools for their stack and how to set them up in an integrated way. Students will be better able to improve conversions with marketing automation, testing, and data-driven decision-making strategies presented in this course.

Skills / Knowledge

  • Marketing automation
  • Data integration
  • Analytics
  • Data-driven marketing
  • Data governance maintainence
  • Funnel tracking
  • Data analysis
  • Data gathering, interpretation and recognizing quality data

Issued on

September 24, 2021

Expires on

Does not expire