Content marketing research

Learn how to become the authoritative source on a topic for your readers, giving them a reason to trust you and—down the road—a reason to buy from you. In this course you'll learn how to: + Learn a research framework that generates a sustainable source of data-backed ideas. + Discover the keys to producing original content at encyclopedia-level standards. + Create content marketing dashboards that are meaningful and contextual for your site. Finish a final exam with 90% passmark to earn the certificate.