Certificate of Achievement
This is to certify that
Donna Thomson
course on
August 20, 2022
Certificate: 57021398
has successfully passed the
Copywriting and product messaging

Donna Thomson
Learn to master Product messaging
This 9-class video training program will teach you to …
+ Choose messages that trigger your customers’ real-life motivations
+ Craft value propositions that capture visitors’ attention & pull them in
+ Strengthen your page copy with persuasive narrative & flow
+ Transform raw data & research into powerfully convincing copy
Skills / Knowledge
- copywriting
- product messaging
- message mining
- message research
- conversion copywriting
- conversion optimization
- product marketing
- customer surveys
Issued on
August 20, 2022
Expires on
Does not expire