Selling on Amazon

Upon completion, students can: - Understand the Amazon marketing landscape and how shoppers behave on Amazon, which will allow you to build your Amazon listings and store in a way that captures demand and sales - Learn how to build a listing in an optimized manner, resulting in high click-through rate, conversion rate, and sales, and ultimately giving you a replicable formula and system for scaling on Amazon - Dissect the different parts of an Amazon product detail page, understand how each of them can be optimized, and build a system for continuous improvement and revenue growth - Demystify the Amazon advertising platform, understand exactly how Amazon ads work, which ads work best in what situations, and avoid any unnecessary spending, allowing you to increase profitable sales without the unnecessary spend - Build an advanced analytics dashboard that provides a 360 view of the business, allowing you to identify all the vital signs of your products on Amazon in a heartbeat, resulting in the ability to identify patterns on what actions produce which results