Certificate of Achievement
This is to certify that
David Žalec
course on
January 1, 2023
Certificate: 65590028
has successfully passed the
Radical differentiation

David Žalec
Grow your confidence, look beyond demographics to define a market that can’t wait to hear from you, engineer your very own differentiation to stand out, and ‘jolt’ your market into action so they notice you, trust you, and buy from you.
Pass final exam with a 90% passmark.
Skills / Knowledge
- Marketing
- Brand strategy
- Marketing strategy
- Branding
- Product messaging
- Personalization
- Positioning
- Persuasion
Issued on
January 1, 2023
Expires on
Does not expire